Soybaby is the design and illustration identity of San Francisco-based artist Patrick Rafanan since the turn of the millennium. He’s known for his vivid color and lo-fi approach to creating visuals. Drawing from a background in fashion photography, his affinity of editorial portraiture has morphed into unpredictable pixel illustrations. Currently he’s exploring the use of video game design as a medium to reconnect to his roots by synthesizing 90s anime, 8-bit game aesthetics into nostalgic retro pixel art expressions and fully-functioning playable demos that aim to acknowledge the past and challenge the viewer.